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BizReport : Mobile Marketing : November 14, 2013

Platforms simplify mobile work

Thanks to the rise of mobile businesses have more options - and so do their employees. Options like working from home or even while on vacation or simply having a secure way to login remotely to access company files or information. Two releases into the mobile work space make those options even simpler.

by Kristina Knight

First, hopTo has released an iPad app allowing workers to create, manage and edit files, browse images and presentations and even search cloud and PC base storage centers to get the information they need while outside the office. The platform makes it simple to access not only business files but also personal files, giving employees a kind of personal cloud.

"With hopTo, we are providing the most powerful mobile productivity app available to the tens of millions of iPad users, elevating their tablet to an extensive personal and business mobile productivity solution," said Eldad Eilam, CEO of hopTo. "Professionals who are constantly required to be accessible and responsive while on the go now have an easy to use, more complete way to succeed in the 'always-on' world."

Meanwhile, Brainshark has pushed past the 5 million mark - more than 5 million presentations have been uploaded to their SlideShark platform, which allows businesses, sales staff and other remote workers to distribute, track and manage presentations from mobile devices.

"The 115 members of our sales team are equipped with iPads, yet PowerPoint is - and always has been - the tool we use to build presentation materials. We wanted sales staff to be able to access and give presentations instantly from their mobile devices - without having to 'dumb down' and rebuild all their PowerPoint assets to function in an iOS environment," said Warwick Sharp, group sales operations manager for Nine Network, a top-rated television broadcaster in Australia, and part of Nine Entertainment Company.

Brainshark allows businesses to increase productivity through cloud-based tools like SlideShark.

Tags: Brainshark, hopTo, mobile employee trends, mobile marketing, mobile work

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