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BizReport : Ecommerce archives : November 19, 2013

More shoppers plan to stay at home on Black Friday

A new forecast from Nielsen reveals the continuing trend of consumers shunning the stores on Black Friday in favor of logging-on on Cyber Monday.

by Helen Leggatt

A significant number of shoppers will be avoiding the stores during Black Friday this year - 85% according to Nielsen. Instead, nearly half (46%) say they will shop online during Cyber Monday - a big rise of 16 points on last year.

nielsen black friday.png

And even of those who do plan to shop on Black Friday, only 13% plan to do so in a physical store, down from 17% last year, and 51% plan to shop online, adding to the 4 year decline in Black Friday store visits. Black Friday and Cyber Monday are "merging", observes Nielsen.

Meanwhile, Cyber Monday will see 88% of consumers use their computers to bag a deal. The manic online shopping day will also see traffic from mobile devices with 37% planning to use a tablet to shop and 27% a smartphone.

However they access the Internet, store websites (74%) and word-of-mouth (74%) top the ways in which consumers plan to get information about Cyber Monday sales. Other sources of information consulted will be emails (68%), Cyber Monday deal sites (51%) and social media such as Twitter and Facebook (48%).

Image via Shutterstock

Tags: holiday 2013 ecommerce, mobile, online shopping, retail

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