News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Early report: Mobile spending up, Facebook pushing buys
Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving Day online traffic, a 31% increase over 2012.
Other early findings from IBM include:
• Smartphones pushed 24% of all online traffic, 13.5% of traffic is attributed to tablets
• Tablets are pushing nearly 15% of sales with average orders of $127.35
• Smartphones pushed less than 9% of sales with average orders of $113.48
• iOS devices are leading the way with 18.8% of traffic, Android devices are responsible for 4% of traffic
As for the social side of things, Pinterest-referred sales are higher than Facebook by about $3 but the social networking giant is pushing much more traffic. IBM's data shows Facebook referrals are converting nearly twice as often as Pinterest referrals.
Meanwhile, comScore's experts are predicting an overall online spending increase of 14% through the 2013 holidays. A new report from the measurement hub suggests online desktop spending will increase at least 14% this season; online desktop spending so far has reached nearly $19 billion while mobile spending pushing past the $7 billion mark.
"The 2013 online holiday shopping season is off to a solid start with nearly $19 billion in desktop e-commerce sales, an increase of more than 14 percent versus last year," said Andrew Lipsman, comScore VP of Marketing & Insights. "The heaviest online spending day thus far fell just shy of $1 billion in sales, and though we've not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion."
Overall, comScore expects shoppers to spending over $55 billion through the holidays.
Image via Shutterstock
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....