News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Early report: Mobile spending up, Facebook pushing buys
Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving Day online traffic, a 31% increase over 2012.
Other early findings from IBM include:
• Smartphones pushed 24% of all online traffic, 13.5% of traffic is attributed to tablets
• Tablets are pushing nearly 15% of sales with average orders of $127.35
• Smartphones pushed less than 9% of sales with average orders of $113.48
• iOS devices are leading the way with 18.8% of traffic, Android devices are responsible for 4% of traffic
As for the social side of things, Pinterest-referred sales are higher than Facebook by about $3 but the social networking giant is pushing much more traffic. IBM's data shows Facebook referrals are converting nearly twice as often as Pinterest referrals.
Meanwhile, comScore's experts are predicting an overall online spending increase of 14% through the 2013 holidays. A new report from the measurement hub suggests online desktop spending will increase at least 14% this season; online desktop spending so far has reached nearly $19 billion while mobile spending pushing past the $7 billion mark.
"The 2013 online holiday shopping season is off to a solid start with nearly $19 billion in desktop e-commerce sales, an increase of more than 14 percent versus last year," said Andrew Lipsman, comScore VP of Marketing & Insights. "The heaviest online spending day thus far fell just shy of $1 billion in sales, and though we've not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion."
Overall, comScore expects shoppers to spending over $55 billion through the holidays.
Image via Shutterstock
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...