Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Ecommerce archives : November 21, 2013
84% prefer shopping online to visiting a store
More than eight out of ten shoppers in the U.S. say that online shopping in a far better experience that visiting a physical store. Ebates.com's latest Holiday Survey reveals the reasons why.

The majority of Americans say online shopping during the holiday season is a far better experience than fighting through traffic, searching for a parking spot and jostling with crowds of shoppers.
Of the 1,000 U.S. adult respondents that took part in Ebates.com's 2013 Holiday Survey, 84% said that shopping for gifts online is better than visiting a physical store.
Unsurprisingly, the most popular reason, cited by 60%, was that online shopping means they don't have to deal with the throngs of people in malls and on High Streets. Similarly, over half (51%) say they prefer not having to leave the house.
Online shopping is also seen as more convenient (49%) and negates the need to drive (46%). Just over 4 in 10 prefer online shopping for its free shipping and 23% like the immediacy of Internet purchases.
When it comes to buying presents, respondents said they had the hardest time buying for their other halves, men more so (30%) than women (23%). Furthermore, women found shopping for their fathers a hard task (22%), while men found shopping for their mothers daunting (20%).
Recent studies into consumer attitudes towards Black Friday shopping, traditionally a day where consumers hit the stores, show that more and more consumers are shunning the festive crowds in favor of a peaceful browse online.
Image via Shutterstock
Tags: consumer survey, ecommerce, holiday 2013 trends, online shopping, U.S.
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season
- Expert: How to improve email connection with shoppers
- 4 Data trends to watch in 2021
- How to expand into Latin American markets
- How to Create a Work Environment Where No One Will Get Injured
- Expert: How CTV will impact 2021
- Top 3 tips to improve mobile strategy in 2021