News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
71% of digital marketers test websites to improve conversion rates
The latest Conversion Rate Optimization Report from eConsultancy reveals that less than three-quarters of companies test their websites. While that figure may seem low, it's more than the number who test email and landing pages.
Of the 1,000 client-side and agency digital marketers surveyed by eConsultancy in partnership with RedEye, 71% test their websites. To press home the importance of testing, the survey found that companies whose conversion rates had improved over the last twelve months were conducting 50% more website tests than those whose conversion rates had not improved. Furthermore, those with better conversion rates were using 47% more methods to improve conversion.
"This difference is even more apparent when looking at sales," says eConsultancy in a blog post. "Companies with a large increase in sales carried out over two times as many tests as the average."
So, what are the elements being tested on websites? According to the Conversion Rate Optimization Report, call-to-action buttons are the most frequently tested element, tested by 74%, followed by page layout (70%), copy (65%), and navigation (61%). While employee suggestion is a source for ideas for testing (55%), more than two-thirds (68%) get their ideas from analytics. Articles, whitepapers, and blogs were also sources of ideas for testing website elements (55%).
Among the agencies surveyed, 32% believe that deciding what to test is the most difficult stage followed by setting up the tests. Among the companies surveyed, 27% believe setting up the test is the most challenging followed by analyzing the results (13%).
The survey also found that websites were the most-tested marketing channel with just 60% testing email and 59% testing landing pages.
Image via Shutterstock
- Top 3 annoyances for mobile shoppers
- Study: Black Millennials betting on themselves
- Top 3 tips to take Valentine's strategies year-round
- No age limit to looking for love online
- Goodbye second-screening, hello switch-screening
- Less than one-third of emails opened on desktop last year
- Ad Roundup: Platforms for sales, ecommerce
- Top 3 tips to get more from email on Valentine's campaigns
Featured White Papers
- Device of Choice for Online Shoppers & Buyers
Did you know that men shop and buy from mobile devices more than women? Being aware of nuances like this...
- 5 'Must Have' Tactics For Your 2016 Digital Marketing Plan
What are the 5 "must have" tactics that experts agree can help everyone's 2016 digital marketing?...
- Consumers Tell All, Part 1: Online Shopping Frequency
This report looks at how frequently online shoppers are making purchases....