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BizReport : November 29, 2013 Archive

November 29, 2013 Archive

Ecommerce | November 29, 2013

Early report: Mobile spending up, Facebook pushing buys

Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving Day online traffic, a 31% increase over 2012. >>

Advertising | November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to share it, helping the advertiser to reach more people in a faster manner. >>

Advertising | November 29, 2013

Retailers: Bank on Scrooge this holiday

No, people aren't going to be stingy with their money - or time - this holiday but they are getting grinchy about the kind of content they want to see. According to new data out from Viamedia, the bulk of people are tired of cutesy, nostalgic ads this holiday season and are hoping for a little Scrooge and Grinch action. >>

Loyalty Marketing | November 29, 2013

Experts: The reward options that will engage consumers

Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands. >>



Ecommerce | November 29, 2013

Report: 56% plan to gift online gift cards this year

The most wanted gifts under the Christmas tree this year - or exchanged in offices - might not be gifts at all. According to a recent report from the Retail Gift Card Association gift cards will be prevalent throughout the holidays as people look for easy ways to finish off holiday shopping lists. >>

Mobile Marketing | November 29, 2013

UK Mega Monday data reveals 81% rise in sales via mobile

Before the surge of U.S. data from Black Friday and Cyber Monday hits your screen, IBM have given an insight into U.K. sales figures and mobile shopping habits resulting from this week's 'Mega Monday' ecommerce activity. >>

Ecommerce | November 29, 2013

Retailers group together for Bitcoin Black Friday

As a tentative nod is given to Bitcoin by U.S. agencies, hundreds of retailers have come together to enable Internet users to spend the virtual currency on real-world festive items via Bitcoin Black Friday. >>