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BizReport : Ecommerce archives : November 28, 2013

26% of major retailers' websites fail to meet uptime standard

Over a quarter of major retailers' websites have been deemed vulnerable to outages during the important holiday season, according to an e-commerce whitepaper published by Panopta.

by Helen Leggatt

In their multi-year analysis of 132 websites of major retailers, website and application availability monitoring service provider Panopta found that 26% of websites failed to make the grade in terms of uptime.

For a website's performance to be classed as a 'fail', uptime must come below the agreed standard of 99.9%. According to Panopta, the 26% of retailers that failed could find their inadequate website performance has a major impact on revenues during the holiday period.

"As more and more consumers turn to online shopping for holiday deals, it becomes increasingly important for retailers to ensure their websites are available at all times. Even a brief outage could have a major financial impact," said Jason Abate, founder and CEO of Panopta. "Similarly, consumers rely on websites for price comparisons and reviews before buying products in stores; so these outages could be preventing internet-assisted sales in brick and mortar locations."

However, there has been overall improvement in website uptime. Panopta's Holiday Index found that the number of sites that received a 'fail' grade during the 2013 non-holiday season decreased 35% from 2012.

Image via Shutterstock

Tags: ecommerce, holiday 2013 ecommerce, retail, uptime, website performance

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