RSS feed Get our RSS feed

News by Topic

BizReport : November 21, 2013 Archive

November 21, 2013 Archive

Ecommerce | November 21, 2013

Top 3 tips for dealing with Black Friday crowds

The official kick-off to the 2013 holiday shopping season is next week, and while many brands are preparing by scheduling more employees, that may not be enough. Our expert offers his tips for dealing with the holiday rush, and one tool is setting up retailers to better deliver more relevant ad content. >>

Blogs & Content | November 21, 2013

How brands can overcome the challenges of mobile content

With so many people using mobile devices to watch content, it must be simple for advertisers to engage by sponsoring some of that content, right? Not necessarily. It is becoming harder for brands to engage because viewers are more selective about what they will watch. Our expert offers his advice for brands in the mobile space. >>

Mobile Marketing | November 21, 2013

Why mobile brands need testing

Mobile optimization is a key concern for many brands heading into 2014, and many are turning to testing to ensure their content and experience is performing well with consumers. One expert explains why testing may help push brands higher in the New Year. >>

Ecommerce | November 21, 2013

84% prefer shopping online to visiting a store

More than eight out of ten shoppers in the U.S. say that online shopping in a far better experience that visiting a physical store.'s latest Holiday Survey reveals the reasons why. >>

Ecommerce | November 21, 2013

More research reveals stay-at-home attitude on Black Friday

Americans aren't keen on leaving home to fight the crowds in deal-stuffed stores this coming Black Friday and has released research to show that instead of doing battle with their elbows, Black Friday deal hunters will stay at home and shop via PC or mobile. >>

Social Marketing | November 21, 2013

Survey reveals few Brits using social media for gift recommendations

Few consumers will be turning to social media for holiday gift recommendations this year, according to new research in the U.K. commissioned by The Drum and conducted by YouGov. >>