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BizReport : November 19, 2013 Archive

November 19, 2013 Archive

Blogs & Content | November 19, 2013

Round Up: Releases offer brands more online options

Two announcements for the online space this week should set up brands to have a better hold on their corner of the online space. One, a cloud hosting solution and the other, an acquisition which should strengthen offerings for businesses interested in customer conversations. >>

Loyalty Marketing | November 19, 2013

Brands: You have one minute to make a loyal customer

Good news for brands: In just over one minute (73 seconds) you can build loyalty from a customer. On the negative side, brands can also lose customer loyalty in the same amount of time. According to new data out from LivePerson 74% of US consumers are more likely to become a loyal brand buyer if they receive human assistance/input with questions and issues. >>

Advertising | November 19, 2013

Forecast: Local ad revs to push $150b by 2017

Look for more dollars to be pushed into the local ad economy. That according to the Annual US Local Media Forecast (2012-2017) from BIA/Kelsey Group. According to the report local ad revenues will increase about 3% over the next four years (CAGR); online digital ad options will push that growth. >>

Ecommerce | November 19, 2013

Vibes: New research reveals how shoppers will use their mobiles this holiday season

New research from mobile marketing technology firm Vibes provides retailers with insights into how shoppers plan to use their smartphones this festive season. The insights will enable retailers to leverage mobile the way consumers plan to use it and lay the foundations for a lucrative holiday. >>



Blogs & Content | November 19, 2013

Third of long-haul passengers check seat comfort online

Today's long-haul passengers are able to easily and quickly check the comfort levels they can expect on a flight by searching online, something which a third of long-haul travelers do, according to new global research from Airbus. >>

Ecommerce | November 19, 2013

More shoppers plan to stay at home on Black Friday

A new forecast from Nielsen reveals the continuing trend of consumers shunning the stores on Black Friday in favor of logging-on on Cyber Monday. >>