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BizReport : November 13, 2013 Archive

November 13, 2013 Archive

Advertising | November 13, 2013

Ad RoundUp: Funding, increased targeting and pricing structures

This week, a new funding announcement underlines the importance of brands knowing where traffic is coming from while two releases are set up to offer online brands more control of ad spending, targeting. >>

Mobile Marketing | November 13, 2013

How to prepare for mobile success in 2014

The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's eyes to get their message across and make it stick. More and more, eyes are wandering towards their devices during these breaks, and the savvy brands have adjusted their strategies to mobile content that complements the second-screen trend. >>

Advertising | November 13, 2013

YouTube offers channel owners Fan Finder ads - for free

YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free. >>

Ecommerce | November 13, 2013

Tips for holiday shopping prep

Brands have an enormous opportunity to capitalize on the growth of online shopping this holiday season, and need to focus on having the right engagement strategy in place before the holiday shopping traffic surge, which today go beyond the website, to include mobile and social channels. >>



Ecommerce | November 13, 2013

7 out of 10 shoppers will be put off shopping online by bad website experiences

A recent survey of UK shoppers found that 70% will be put off spending their Christmas budget online this year by poorly designed websites and shopping experiences. >>

Mobile Marketing | November 13, 2013

Mobile responsible for 3x as many sales as you might think

New research from call tracking and analytics firm ResponseTap has found that many more shoppers begin their purchase journey on a smartphone than was previously thought. >>