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BizReport : November 12, 2013 Archive

November 12, 2013 Archive

Ecommerce | November 12, 2013

Reports offer retailers insight into shoppers plans

The 'leaked' Black Friday circulars may not be making headlines just yet but two new reports may help people make those holiday lists - and shop smarter while they're in stores. >>

Advertising | November 12, 2013

Expert advises: Know your customers this holiday season

In retail, data has become a huge influence in how campaigns are created and how ad space is purchased. Still, there is a lag between truly engaging campaigns and customers - and that lag in many cases is due to inferior targeting, according to one expert. >>

Advertising | November 12, 2013

Top tips for brands considering cause marketing

When many businesses consider cause marketing they look at how their customers can become involved. But there is a growing trend toward employee advocacy in the cause space as brands see how their employees like to get involved to push the message further. >>

Ecommerce | November 12, 2013

Amazon to begin Sunday deliveries in selected U.S. and U.K. cities

As letter mail volumes decline, so package volumes are on the increase, thanks to online shopping. So, while the U.S. Postal Service struggles with financial losses, Amazon has forged a deal that will see them delivering on a Sunday. And London, U.K., gets a look-in, too. >>

Mobile Marketing | November 12, 2013

Rumble research reveals unique behaviors of mobile content app users

Last week, at ad:tech, Rumble, a mobile-first platform for publishers, issued a mobile user engagement study that highlighted differences in consumer mobile engagement that mobile publishers must understand to make the most of their audiences and reach. >>

Trends & Ideas | November 12, 2013

Omnichannel is the future of retailing and it includes print catalogs

Earlier this year two studies demonstrated that print catalogs were far from dead in the digital water. New research from management consulting firm Kurt Salmon reveals that even after a year of mobile and social media onslaught, the print catalog is alive and kicking and being read. >>