News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips for creating personalized, integrated customer experiences
This holiday season, the shopping experience may be more important than ever. But, for perhaps the first time, it won't be the in-store experience. Rather, the online or mobile experience - simple checkouts, mobile coupons, barcodes taking the shopper to an online hub.
Is your online hub ready for an online rush this holiday season? If not, the experience will not be great, and likely neither will sales. According to one expert, this holiday season integrated sites and customer experience will be more important than ever for retailers. How can a brand ensure their experience is top notch?
First, don't forget mobile.
"Marketers often overlook the huge opportunity of customers carrying their smartphones with them in stores," said Wacarra Yeomans, Director of Creative Services, Responsys. "This allows them to access all the content on a brand's website or the great functionality in a mobile app right from the store. Think about using QR codes to highlight video content, customer reviews and the array of product that might not be available in-store like extended sizes or other color options."
Second, says Yeomans, is responsive design. The ability to reposition traffic drivers within a website can drive increased conversions and increased average purchase totals; those responsive elements should be includes in emails and SMS messaging, pushing coupons for those drivers or loyalty/rewards offers.
Finally, push mobile devices to your employees.
"Another way to integrate the shopper experience both online and in-store is by arming store associates with tablets to better engage with customers and power "in-store browse" communications. And with e-receipts, shoppers opt-in to provide their email addresses and are in turn provided with a more convenient, digital representation of their physical receipt," said Yeomans. "These receipts can also offer the brand additional HTML marketing and up-sell opportunities."
Image via Shutterstock
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...