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BizReport : Blogs & Content archives : October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are influencing some mobile purchases, as well.

by Kristina Knight

"Digital video can target on precise geographies and discrete consumer segments--including those in-market to buy a car. Common sense says it should work to move cars out of dealerships--and now we have the data to back it up," said Scott Ferber, Chairman and CEO, Videology.

According to the report, Messaging The Moves Cars Off Lots geographically targeted video ads pushed 60% higher sales for one auto brand while sales for in-market auto buyers increased 160% when exposed to online video ads.

Meanwhile, the company has released data that may help more brands engage shoppers via mobile devices during the upcoming holiday season. According to their report:

• 71% of shoppers will buy at least 1 gift online
• 35% say they'll 'only shop' online this year
• 'Frequent' video viewers are more likely to shop online than their counterparts
• 55% research purchases via PC/Laptop prior to buying
• 58% will begin shopping at least 1 month before the holidays

As for what influences the most purchases, Videology's research indicates friends/family are the biggest influences but that television and online ads influence about 15% of purchases.

Image via Shutterstock

Tags: online video, video ad tips, video advertising, video content, video trends, Videology

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