News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Shhh! I'm searching
It's no secret that Americans love their mobile devices, but new data out from Ask.com underlines the importance of mobile devices - for consumers' perceived privacy. According to the new report more than half of American adults would like to keep at least some of their search history private - even from significant others.
"The most secretive searchers? Men and younger people. Those aged 18-34 (78 percent) are more likely than those ages 35+ (59 percent) to admit to keeping searches a secret. In addition, men (67 percent) are more likely than women (60 percent) to have searched for something they wish to keep private," was written in the report.
Other interesting findings from the ASK.com survey include:
• 64% have conducted a search they 'would like to keep private'
• 35% say they hide their search history from significant others and friends
• 24% of 18-34 year olds have searched for info on their exes
• Most (38%) want to keep medical searches private
• 16% say they've searched for another job while at work, and want to keep that quiet
Meanwhile, new data out from The Search Agency shows just how important mobile devices are. For instance, data from Q3 2013 suggests that mobile devices (smartphones and tablets) are responsible for more than one-third of the clicks on Google.
"In Q3, we continue to observe consumers migrating toward smartphone and tablet devices," said Keith Wilson, vice president of agency products at The Search Agency. "With Enhanced Campaigns rolled out and Google's cross-device estimated conversions announcement, marketers must adapt to these new tool sets to understand how to connect with today and tomorrow's consumer."
Click volume from mobile devices increased 50% during the quarter and researchers also found that paid search spending increased more than 20% (YoY).
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...