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BizReport : Advertising archives : October 18, 2013

Report: Connected TV ads up 27%

New data out from Videology Group shows an increasing interest in video - both online and via connected devices and televisions. Here's how the numbers shake down:

by Kristina Knight

In the third quarter of 2013, video is getting a lot of attention from advertisers. Overall there was a 14% increase in online video ads for the quarter. According to new data out from Videology Group 36% of video ads are from Consumer Packaged Goods brands while 14% are from the Automotive sector. Retailers are responsible for 11% of video ads. Other interesting findings include:

• 27% increase in ads for Connected TVs
• 25% increase in :15 ads
• 54% of ads are served to Entertainment sites while 15% are pushed to news/information hubs
• Younger viewers (age 18-24) are most engaged with video - 102.1 click thru rate, 100.7 completion rate

Meanwhile, comScore reports that more than 46 billion video clips were viewed, along with 22 billion video ads (August, 2013). More than 188 million Americans are now watching online video content, that is 87% of the population. Video ads now account for about one-third of all videos served online. On average, video clips lasted just over 5 minutes each while the average video ad was 0.4 minutes.

Most video ad impressions were served through Google/YouTube sites (3.2 billion) but the BrightRoll Platform reached the most viewers (53.7% reach), serving just over 14 ads per person and more than 1100 ad minutes.

Image via Shutterstock

Tags: comScore, connected TV, connected TV ads, online video, video advertising, video trends, Videology Group

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