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BizReport : Mobile Marketing : October 21, 2013

Releases signal increased mobile ability

Three new releases in the online and mobile space are set up to help brands reach more local and mobile consumers while maintaining a brand-safe presence in the mobile space.

by Kristina Knight

First, from Photopon, a tool that allows images to be instantly turned into online coupons. The mobile app allows consumers to select local deals and then attach a personal image. The user then writes a message on the image to create the 'photopon'; the coupon can then be shared via social media, SMS or email.

"At restaurants, bars and events, people post photos or 'check-in' because they're having a great time and want to share the experience," said Brad McEvilly, co-founder and CEO of Photopon, Inc. "There's a huge missed opportunity for brands to associate themselves with these positive social experiences being shared through social media. Likewise, users need an easy way to immediately 'visually' express where they were when they had these experiences and give due credit to the brands that provided them."

The app uses location services to keep the deals localized.

Meanwhile, a newcomer to the space has hit a large milestone in a short amount of time. Insta-auction hub Tophatter has announced they're on track to hit $40 million in sales in their second year; the platform boasts 1 million unique users. Through the platform, auction sellers simply register, create a listing and schedule the auction. This is done via app, giving sellers constant access to the auction, buyer questions, etc.

"We're blown away by the traction and loyalty we've seen from our users," says co-founder and CTO Chris Estreich. "I think Tophatter hits squarely at the intersection of two really exciting spaces - mobile shopping and gaming - and we're happy to offer more categories for our buyers and sellers."

Finally, from GimmeAnother, an app which allows retailers to better appeal to shoppers who buy a lot of certain items. A busy mom, for example, might buy 3-4 pairs of jeans every few months; the app allows them to save and re-order certain products within 10 seconds. The app is set up to give online retailers more control over their inventory, spending less time re-ordering highly 'recurrable' products.

"Retailers have to give customers every reason to stay," said Jon Roketenetz, GimmeAnother's CEO and president. "In today's mobile world, one of the big factors in customer loyalty is convenience. It's no longer okay to expect customers to navigate a clunky website and remember an equally clunky password. A fast-tracked ordering process allows retailers to solidify their relationships with consumers."

Image via Shutterstock

Tags: GimmeAnother, mobile advertising, mobile commerce, mobile marketing, mobile tools, Photopon, Tophatter

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