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BizReport : Mobile Marketing : October 01, 2013

Platform protects privacy while serving relevant messaging

A new offering from iSIGN is putting the privacy back in geo-located targeting. The mobile to mobile offering pushes relevant messaging to shoppers when they are within a specific radius of a particular store.

by Kristina Knight

The information collected from the iSIGN smart antenna is kept anonymous for shopper privacy.

"iSIGN does NOT need or collect any personal information from customers. The iSIGN Smart Antenna interacts machine to machine with a unique component ID called a MAC address which every single mobile device has," said Alex Romanov, CEO, iSIGN. "No MAC address is the same, therefore we can differentiate between different customers. The Smart Antenna will remember that a specific MAC address has interacted with it before and from there can personalize offers based on previous interaction with the SA. The only time that a Smart Antenna would ever collect a customer's information would be if they were opting in to join a loyalty program that a retailer had set up."

The technology has already collected anonymized data from across the US and Canada, enabling businesses to serve more relevant ads to their prospective customers. The beauty of mobile data is that is can remain truly anonymous, says Romanov.

"Many apps and loyalty programs require the user to divulge personal information. This is voluntary as is iSIGN's interaction with mobile devices," said Romanov. "Specifically if the data collection is anonymous such as device to device or there is no need to provide any personal information as an email address, name or phone number."

Tags: iSIGN, mobile consumer trends, mobile data collection, mobile marketing

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