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Beyond Marketing
BizReport : Viral Marketing : October 14, 2013
Platform crosses platforms to better engage
Video holds a lot of potential for brands - the ability to create unique content and engage through interactive messages are two top points. One platform takes video farther, by delivering video through social networks as well as email and by serving highly relevant content, targeted by location, user generate data and social networks.
Eric Frankel, CEO, Stargreetz: StarGreetz is disrupting the $508B ad industry by empowering brands to converse with customers versus talking at them [by breaking] through the clutter of static and one-size-fits-all ads and increases engagement, activation and revenue by delivering relevant, robust video messages.
Kristina: Video has become one of the leading engagement platforms, because of the content options. Your platform takes video one step further with personalization. When you talk about personalization, are you speaking to relevance as opposed to different ads for each individual?
Eric: Both-- rather than a one-size-fits-all ad or, for example, delivering a beer ad to a male and a lipstick ad to a female, StarGreetz dynamically generates and delivers tens of thousands, millions or evens billions of versions of ads with relevant variables, including: name, city, state, gender, age, day of the week, time of day and any other variable that a brand desires-- dependent on the available data and creative.
Kristina: How quickly can a brand be up-and-running with your platform?
Eric: We've launched personalized video campaigns within one week of signing a client. Average length is four to six weeks.
Kristina: comScore released August video numbers - 46 billion videos viewed, 22.8 billion ads - with video ads nearing 50% of content views, what do advertisers need to do to stand out from the crowd?
Eric: Brands need a great product (whether it's a hamburger or automobile), skilled data collection, management and processing tools and to develop a relationship with their current and potential customers by deploying relevant, robust, personalized video messages.
Kristina: What are advertisers doing well with video?
Eric: More and more brands like (DirecTV, SiriusXM, Intercontinental Hotel Group, HBO, the Wall Street Journal, YouTube, Major League Baseball and many more) are embracing the concept that personalized video messaging is the future of video advertising.
Image via Shutterstock
Tags: online video, Stargreetz, video content, video tips, video trends
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