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BizReport : Mobile Marketing : October 18, 2013


Over 40% of YouTube traffic comes from mobile

The video website behemoth that is YouTube is now getting a significant percentage of traffic from people viewing content via mobile, according to new figures just released by Google.

by Helen Leggatt

Just two short years ago, mobile accounted for just 6% of traffic to YouTube. Last year that figure rose to a quarter of all traffic. Now, new figures released by Google show a whopping 41% of traffic to the video content site originates from a mobile device.

There's little doubt that both the iOS and Android YouTube apps are driving the increase in mobile traffic, alongside trends in mobile adoption over the course of the last two years.

youtube tweet.png

Last month, YouTube announced that, as of November, they will introduce offline video viewing on its mobile apps. According to recently published FAQs about this new functionality, users will be able to download videos to their device, go offline and watch the videos within a 48 hour period. After that time, users must reconnect their device to view the video.

In August this year, Google Sites clocked up 167 million unique viewers (comScore) driven primarily by video viewing at YouTube.com.






Image via Shutterstock

Tags: mobile, online video, YouTube








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