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BizReport : Internet : October 14, 2013

Number of Americans posting video online doubles in 4 years

While there has been consistent growth in the number of Americans watching video online, new figures released by the Pew Internet Project show that significant increase in the numbers uploading or posting videos online.

by Helen Leggatt

In 2009, 14% of Americans uploaded or posted video content online. That figure now stands at over double - 31% - driven in part by smartphone adoption (91% of Americans now own a smartphone) and social networking.

"Since 2006, we've seen consistent increases year-to-year in the percentage of adults who watch videos online, but this survey marks the largest increase we've seen in the percent of adults who are posting video online," said Kristen Purcell, associate director of research at the Pew Internet Project, who believes posting video online has now become a mainstream online behavior.

Over a quarter (27%) of adult Internet users have uploaded video content online for others to watch, while 18% have uploaded video content they have created themselves. Content of videos created and uploaded by users largely consists of friends and family doing normal, everyday things (58%) or of themselves or others doing funny things (56%). Just over half (54%) upload video of events, such as concerts and sports, they have attended.

A few adults that have uploaded video content have regretted their actions (5%) but many (35%) secretly hope that their video will go viral.

Image via Shutterstock

Tags: mobile, online video, U.S., user behavior, video trends

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