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BizReport : Ecommerce archives : October 08, 2013

UK website encourages shoppers to buy products 'Made Closer'

A new award-winning website has been launched in the UK promoting ethical and patriotic shopping by encouraging consumers to purchase products that are 'Made Closer'.

by Helen Leggatt

Last year, a poll of 1,400 U.S. consumers by Perception Research Services found that four out of five shoppers (76%) notice "Made in the USA" claims and labels and are more likely to purchase that product.

A similar approach to patriotic purchasing and self sustainability is being promoted by a UK company, Made Closer. The website sells only products made in the UK, and suggests suppliers as close to the purchaser's location in the UK as possible.

"It is about time that we start to feel proud of what is made in our local area and begin to show our support buy choosing to purchase these products," says Made Closer on the website, "instead of buying them from the far east where they have been manufactured in a run down factory, by under-age and underpaid staff that are forced to work in unfair conditions."

Made Closer pride themselves on their ethical approach and belief in self sustainability. Recently, The Ethical Company Organisation awarded the company an official ethical award only granted to companies with an evaluation score that ranks in the top 33% of businesses in their sector.

Made Closer is designed so that when a consumer searches for a product they are automatically presented with products from the closest retailer, based on postcode.

Talking to local UK newspaper the Salisbury Journal, Made Closer founder John Palaguta-Iles said, "People can now vote with their wallets and make a choice. Most people are unaware of what is being made in this country and the pride that these companies have for their products. It has been reported in the media for years that British manufacturing is on the decline, but there are thousands of British businesses out there, selling well-made goods."

A wide range of products can be purchased via Made Closer including clothing, electronics, toys, office equipment and home and garden accessories.

One third of Made Closer's net profit is donated to charities that comply with at least one of their pre-requisites:

• Supporting the preservation and evolution of indigenous and endangered cultures and species
• Active involvement in local, national & continental self sustainability
• The education of free will and self governance
• Working with nature to fight disease

Image via Shutterstock

Tags: ecommerce, ethical, online shopping, retail, UK

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