News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How mobile is impacting in-store purchasing
Around the world, mobile devices are making more appearances in-store, and not just so consumers can answer a call. According to new data out from GfK about one-third of global citizens are now using cellphones in-store to research products while almost 20% have made a purchase with their mobile while in a retail store.
According to the Transforming the Shopping Experience report:
• Consumer Electronics and Toys shoppers are most likely to combine online/offline details
• 70% of US shoppers are 'omni-channel', using online and offline info to decide on purchases
• 64% of omni-channel shoppers choose in-store to 'see and feel' products while 63% buy in-store to get the product home sooner
"The future of shopping is already in full swing," said Alison Chaltas, EVP of Shopper and Retail Strategy at GfK. "Retailers need to embrace and market to shoppers' fast-changing habits and preferences, providing a well calibrated mix of information, service, and promotion. It is also essential to have a unified message and brand across platforms. The holy grail in this new environment will be creating an integrated and consistent message to shoppers that you are ready to serve them wherever they go - in store, online, and along the way."
Meanwhile, a new infographic out from Joyent is a reminder that, with the upcoming holidays, etailers need to make sure their websites will stay up - even during peak traffic times. According to the data 86% of etailers have experienced downtime; being down even one minute can cost an etailer $5600. What's more, more than half (56%) of shoppers say they won't return to an online store after experienced downtime or other issues.
Image via Shutterstock
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
- Ad Roundup: Analysis basis for releases, expansions
- Half of UK charities have no digital strategy
- Trends to watch for video in 2017
- 78% of over-55s uncomfortable with concept of stores run by robots
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...