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BizReport : Search Marketing : October 24, 2013

Google testing massive banner ads in search results

Google has confirmed they are running a "small experiment" in the U.S. testing huge banner ads for branded search queries.

by Helen Leggatt

Spotted in the wild by Twitter user @SynrgyHQ, the Google ad currently being tested is massive. It takes up nearly all the screen and no other advertising is displayed alongside search results.

It may be a "small experiment", but the ad unit is huge.

It's also a huge step for Google to look to introduce such an ad format because, back in 2005, Google stated that banner ads would never feature on the search results page. Ever. Instead of "crazy, flashy, graphical doodads flying and popping up all over the Google site" they've gone for an ad that simply takes up the entire site. Hmm.

"We're currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries," a Google spokesman said yesterday, in an email response," says Google. "Advertisers have long been able to add informative visual elements to their search ads, with features like Media Ads, Product Listing Ads and Image Extensions."

Google is testing the huge banner ads with a limited number of brands and only in connection with Internet searches done on desktop or laptop computers, not on mobile devices.

Image via Shutterstock

Tags: advertising, banner ads, search advertising, search marketing

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