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BizReport : Social Marketing : October 14, 2013

A third of Brits don't use top social networking sites

Everyone is on one of the top social media websites, right? Not so, according to new research released in the UK by Kantar Media.

by Helen Leggatt

When Kantar Media conducted a telephone survey of just over 1,000 UK adults, they found a large number using social media sites. Among them were the most prominent social sites including Facebook (56% of respondents had an account), YouTube (35%), Twitter (26%), Google+ (19%), LinkedIn (18%), Instagram (13%), Flickr (8%) and Pinterest (6%).

Despite the obvious popularity of the major social sites, driven by their large user numbers, a third (33%) of the UK adults surveyed were using lesser known destinations, proving that not all are attracted to sites with big user bases and that there is still room for new sites in the social environment. Sites such as MySpace, Bebo and the controversial are all places frequented by large numbers of British social media users.

Unsurprisingly, younger adults (18-24 years) were most likely to have social media accounts and nearly all (91%) have a Facebook profile. However, men were found to be more likely to have an account on LinkedIn, YouTube and Twitter while women were more likely to have a Facebook or Pinterest account.

Across the pond in the U.S., recent research from financial firm Piper Jaffray has revealed Twitter is becoming more popular among U.S. teens than Facebook. Just over a quarter of teens (26%) now prefer Twitter compared with 23% who prefer Facebook.

Image via Shutterstock

Tags: social media, survey, UK

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