News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
54% of extreme cyber-bullying takes place on Facebook
Cyber-bullying is affecting the self-esteem and social lives of many young people, and is most-likely to be encountered on Facebook, according to a new report released by UK-based anti-bullying charity Ditch the Label.
Yesterday I watched with dismay as a new Facebook Page called "High School Gossip" found its way into the newsfeeds of many New Zealand teens. Why dismay? This Page was set up purely to attack, degrade and, ultimately, bully high school students. It contained slanderous and, it appears, fabricated accusations of a sexual and personal nature in which high school students were tagged. Some comments told tagged student to kill themselves, others reveled in the hardships and problems of others but all were bullying taken to the extreme.
Today, with relief, I saw that Page has been taken down, thanks to the efforts of a large group of local New Zealand Facebook users.
Cyber-bullying is a problem the world over and, according to a new report from children's charity Ditch the Label, Facebook is where much of it plays out. Over half (54%) of 'extreme cyber-bullying' take place on the social network. Ask.fm and Twitter were also found to be domains favored by bullies.
"I think there's a tendency for older people to think that cyber-bullying is a lesser form of bullying because there is this idea you can delete a comment or you can block it and it's gone," said Ditch the Label founder Liam Hackett.
"But actually, we have seen that content becomes viral very quickly and when comments are put out on a public platform it can be more distressing for the victim because a lot of people are exposed to this content, so it's incredibly harmful."
Incredibly, more than a million young people in Britain are subjected to extreme online bullying every day, according to the report for which 10,000 people between the ages of 13 and 22 were surveyed.
Liam Hackett founded Ditch the Label after being a victim of bullying himself. He notes how bullying is evolving with social media access.
"Historically bullying went on in the classroom and it stopped when you got home," he said, "but now there's no escape for young people."
Other key findings from the report include:
- 37% of young people experience cyber-bullying on a highly frequent basis;
- 20% experience 'extreme' cyber-bullying on a daily basis;
- Cyber-bullying has been found to have catastrophic effects on the self-esteem and social lives of up to 70% of young people;
- Young males and females are equally at risk.
Image via Shutterstock
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
- Weekend Shopping Roundup: Mobile hot, social is not
- Top 3 tips to improve SMB security
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...