RSS feed Get our RSS feed

News by Topic




BizReport : October 23, 2013 Archive

October 23, 2013 Archive

Mobile Marketing | October 23, 2013

92% of brands believe mobile is important

According to some experts, between 25% and 50% of you are reading this post on a mobile device. Consumers and business professionals have pushed into the mobile space quickly, using mobile to stay connected, share insights and - let's face it - geek around. New data out from Syniverse shows just how important many believe mobile has become for businesses. >>

Advertising | October 23, 2013

Programmatic reshaping online ad space

Real Time, or programmatic, ad buying is changing how businesses engage with advertising online. That is the takeaway from new data out from Index, a Casale Media division. According to their data 'event' and 'seasonal' ad activities are pushing programmatic ad buying higher and higher . >>

Blogs & Content | October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are influencing some mobile purchases, as well. >>

Ecommerce | October 23, 2013

Google study reveals online travel booking behaviors of consumers in Asia

Travel marketers will be interested in new study findings revealed at the WebinTravel conference in Singapore this week. Google conducted a large study into consumer travel research and booking behaviors across Asia that reveals the changing habits of today's travelers. >>



Ecommerce | October 23, 2013

Internet supplants discount stores to become top Christmas shopping spot

Good news for online retailers heading into the festive period. Not only will consumers be spending more this holiday season than last but, for the first time in Deloitte's Annual Holiday Survey, the Internet was ranked as the top place to shop. >>

Advertising | October 23, 2013

Slow-loading video more of a turn-off than ads

Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates. >>