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BizReport : October 21, 2013 Archive

October 21, 2013 Archive

Mobile Marketing | October 21, 2013

U.K. leads Europe in m-commerce

New research reveals the country ruling European mobile commerce is the UK, where over half of consumers use their mobile device while shopping. >>

Ecommerce | October 21, 2013

Survey reveals impact of packaging for home delivery

How important is packaging to the retail shopping experience? Among luxury shoppers the presentation and packaging of goods they order in-store or online is very important and for ecommerce businesses the packaging is perhaps consumers' only physical encounter with the brand. >>

Email Marketing | October 21, 2013

Debunking the top 3 email myths

Email has been around for more than 20 years now and there are plenty of 'rules' about how to get more from an email message. But a new report out from Alchemy Worx identifies a few of these 'rules' as mere myths. >>

Research | October 21, 2013

Brands: Top 3 reasons you should focus on Boomers

With Halloween less than 2 weeks away, many brands are finalizing holiday advertising plans. Many will focus on Millennials or young families, but some experts say this is a mistake. Instead, they say Boomers are the place to focus this holiday season. Here's why: >>

Mobile Marketing | October 21, 2013

Releases signal increased mobile ability

Three new releases in the online and mobile space are set up to help brands reach more local and mobile consumers while maintaining a brand-safe presence in the mobile space. >>