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BizReport : October 15, 2013 Archive

October 15, 2013 Archive

Loyalty Marketing | October 15, 2013

Study: Are brands moving away from email?

Email, print and display advertising aren't exactly going the way of the dinosaur, but many marketers are looking for a bigger return on their ad dollars. That return, according to new data out from Cardlytics, may come in a push for more ad dollars to go toward card/loyalty programs. >>

Mobile Marketing | October 15, 2013

Mobile spend hits $20b

As more consumers hit the mobile superhighway brands are following suit. According to new data out from the IAB the mobile ad spend has topped the $20 billion mark for the first half of 2013, an 18% increase over 2012. >>

Research | October 15, 2013

Study: Gamers moving from consoles to browsers

In the gaming world, browsers are taking over. Since the launch of the Atari in the 1980s through the PlayStation revolution of the late 1990s and Nintendo's Wii system a few years ago, consoles have been the leader in the gaming community. New data out from Goo Technologies shows a shift in gaming, away from consoles and into browsers. >>

Mobile Marketing | October 15, 2013

Multi-device use for vehicle purchases on the rise

The rapid adoption of mobile devices will drive up the number of consumers using multiple devices to shop for a vehicle. According to AutoTrader.com, over half of consumers will use multiple devices in their search and purchase of a vehicle by 2018. >>



Advertising | October 15, 2013

SMBs waste 25% of PPC spending

Simple managerial and strategic errors are the reason behind many small businesses wasting nearly a quarter of their pay-per-click marketing budgets, according to new research released by WordStream. >>