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BizReport : October 10, 2013 Archive

October 10, 2013 Archive

Ecommerce | October 10, 2013

Reports: Shoppers in a lull, here's how to engage

Back to school shoppers are, well, done, and the holiday shopping rush isn't quite here - yet. And, according to new numbers out from Euclid Analytics, retailers have likely noticed the slowdown. According to some experts, shoppers will begin picking up holiday items by Halloween, but for now the time people are spending in-store is down about 5% year over year and 6% month over month. >>

Mobile Marketing | October 10, 2013

Study: Best practices missing from Fortune 100 mobile strategy

Some of the biggest brands in the US aren't doing mobile as well as they might. That's the takeaway from The Mobile Experience Scorecard, out this week from The Search Agency. Based on page load times, download times, app presence and social media presence, their research shows many brands in the Fortune 100 are missing the mobile boat. >>

Social Marketing | October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth. >>

Email Marketing | October 10, 2013

Australian firm pays a high price for spam emails

Reports are surfacing in the Australian press today about a record fine served on a company for sending out hundreds of thousands of email messages that breach the Spam Act. >>



Social Marketing | October 10, 2013

Message boards seen as personal

Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn. >>

Social Marketing | October 10, 2013

How to better engage advocates

Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how brands can better use advocates. >>

Blogs & Content | October 10, 2013

85% of UK bloggers do not use affiliate marketing to monetize content

A new survey of UK bloggers by affiliate marketing network Paid On Results found that most are not taking advantage of affiliate marketing to monetize content. >>