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BizReport : October 7, 2013 Archive

October 7, 2013 Archive

Advertising | October 07, 2013

Mobile, social products to improve reach, measurement

A trio of new releases may change the way brands look at mobile and social marketing by improving their ability to reach, track and measure engagement across devices. >>

Social Marketing | October 07, 2013

Statista: 20% locked out of Facebook at work

Do you, or your employees, use Facebook at work? Many do. According to new figures released by Statista, almost one in three log on to the social network at least once during the working day. >>

Email Marketing | October 07, 2013

Email customer service response times too long

Today's consumers expect answers - fast. Social media has facilitated this need for speed but, according to new research from customer service solutions firm KANA Software, many companies are taking far too long to reply to email communications. >>

Advertising | October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. >>

Internet | October 07, 2013

Top 3 tips for brand security online

October is Cyber Security Awareness Month, and while many brands have tried to increase security for both their employees and their customers, there are still problem areas. No business will ever be 100% secure, but here are some ways to increase brand security online. >>

Research | October 07, 2013

How the US government shutdown is impacting parties, businesses

Nearly a week after the first government shutdown in the US in 17 years, the impact is being felt across the board. From government workers who are cutting back because they don't know when their paychecks will arrive to a constituent base that is making their feelings on the matter heard and small businesses who worry about what might happen if the shutdown remains in effect. >>

Internet | October 07, 2013

Why responsive design may not be a cure-all

Responsive design has been touted by some to be a cure-all to online and cross-screen problems. Responsive design ensures customer experience is one reason so many believe this new way of building websites is the best way to proceed. But is it, really? >>