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BizReport : October 3, 2013 Archive

October 3, 2013 Archive

Internet | October 03, 2013

Study: Fraudulent impressions top $3 billion mark

A new study out from MdotLabs puts a dollar value on fraudulent traffic and fake ad impressions - and it's in the billions. Not only that but some of the biggest brands in the US are falling victim to what researchers call Pay-Per-View (PPV) fraud. >>

Ecommerce | October 03, 2013

Trio of releases may set up retailers for holiday shopping

This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season. Here's how: >>

Social Marketing | October 03, 2013

How wish lists and social sharing may increase holiday sales numbers

As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists may also hold retail gold for etailers. >>

Ecommerce | October 03, 2013

Reports: eGift cards, shopping early hot for the holidays

The calendar may have just turned over to October two days ago, but shoppers are already thinking about the upcoming holiday season. While many are simply making lists, others are checking those lists twice - and picking up gifts before Halloween even passes. >>

Ecommerce | October 03, 2013

Parago: More consumers deal-seeking and price-checking

A new report from incentives and engagement specialists Parago reveals new deal-seeking behaviors among consumers in the U.S. who are feeling the pinch. >>

Internet | October 03, 2013

54% of extreme cyber-bullying takes place on Facebook

Cyber-bullying is affecting the self-esteem and social lives of many young people, and is most-likely to be encountered on Facebook, according to a new report released by UK-based anti-bullying charity Ditch the Label. >>

Mobile Marketing | October 03, 2013

Cybercrime: Nobody is immune as hackers target SMBs

As more small businesses go without an office and do business on-the-go, often in public spaces such as cafes and airports, they are as much at risk of being targeted by cybercriminals as consumers, according to new data provided by online security and privacy firm AnchorFree. >>