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BizReport : Mobile Marketing : September 16, 2013

Why real estate brands should focus on mobile

In the real estate game, location trumps everything. And according one new report, mobile may be the most important location of all. New data out from The Search Agency indicates mobile is becoming a hot property for real estate agents and brokers, especially the mobile search space.

by Kristina Knight

According to the Paid Search Trends in Real Estate report just out from The Search Agency, the search share for tablets and mobile devices showed growth increases in the triple digits (July/August 2013, Year over Year) while the share for desktop searchers remained flat YoY.

Some interesting takeaways from the report:

• Tablet clicks increased 155% YoY, smartphone click increased 109%
• Desktop impressions decreased by 23% YoY
• Most mobile clicks were counted over the weekend, while most desktop clicks happened during weekdays
• Smartphone users are most likely to click between midnight and 6AM
• 70% of total clicks happened during work hours, between 6AM and 6PM

"While consumers may not be ditching their computers altogether, they're flocking to smartphones and tablets to search for homes and apartments," said Keith Wilson, SVP Client Facing at The Search Agency. "It's no surprise that more and more people are using their mobile devices to find properties, listings and houses, however, this data offers real estate marketers deeper insight around consumer habits and opportunities to provide the right ads and content at the right time of day, day of the week, and on which device."

The report underlines the importance of mobile for Realtors - including mobile optimized sites, images that are optimized for different screen sizes and information that is simple to access and click onto.

Image via Shutterstock

Tags: mobile marketing, mobile trends, paid search, real estate marketing, real estate trends, search marketing, The Search Agency

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