News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Millennials sharing the wealth through coupons
Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too.
According to the RedPlum Purse String Survey one-third of Millennials use coupons received in the mail and 21% from retail circulars but nearly half are also snagging emailed coupons or coupon codes via their mobile device. Researchers found:
• 45% access coupons from email via smartphone
• 41% use coupon codes on their smartphone
• 36% compare deals
• 32% will download coupons to loyalty cards
"The RedPlum Purse String Survey results are somewhat counter intuitive from what you might expect based on what we know about millennials," said Lisa Reynolds, Valassis Vice President of Consumer Engagement. "While they are heavy digital users, this group also embraces tried and true methods for savings, as much as any other age group. Promotion sensitive, they are a true testament to the use of savings from both print and digital sources."
Compared to the rest of the population, Millennials are leading a new coupon charge. For example, where 45% of Millennials use mobile devices for emailed coupons only 24% of the general population were found to do the same. Results were similar with the rest of the variables: the general population falling behind Millennials' use of devices for couponing.
As for how Millennials are sharing - and finding out - about coupons and deals, nearly three quarters (71%) rely on word of mouth while 43% depend on social networks and one-third (30%) rely on text messages.
Image via Shutterstock
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
- Top 3 tips to strengthen travel-based ad strategy
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...