Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Advertising archives : September 10, 2013
Study: Television still driving store traffic
Online video may be garnering more buzz than traditional television, but new data out from Placed finds traditional television still has a place for many retailers. According to the Ratings to Retail - Fall TV 2013 report, television continues to drive traffic to store locations. The key, of course, is knowing which networks are driving traffic to which types of stores.

"TV advertising accounts for 40% of every media dollar spent in the US, yet it is one of the least quantifiable channels in terms of impact on consumer behavior," said David Shim, Founder and CEO at Placed. "This study is the first step in connecting what people watch to the places they shop in the physical world, enabling networks and advertisers to make smarter decisions around TV advertising."
Automotive brands, for example, would be smart to focus some television ad dollars on sports network ESPN. Data from the Ratings to Retail - Fall TV 2013 report find that ESPN viewers are more likely to visit Toyota, Honda, GM or Ford dealers than NBC, CBS, ABC or FOX viewers. Meanwhile, mobile carriers should invest a few dollars in NBC ad space, as Peacock Network viewers were found more likely to visit wireless provider store locations than other network viewers.
Other interesting findings include:
• Sprint store visitors were most likely to be found watching reality TV
• Modern Family (ABC sit-com) were more likely to visit Toyota dealerships and Target stores
• ABC and USA viewers were most likely to visit Honda or Toyota stores
• FOX viewers were most likely to visit Ford dealerships - FOX is the only major network which over-indexed toward Ford vehicles
Image via Shutterstock
Tags: advertising, advertising trends, Placed, TV advertising
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021
- Expert: How a newsletter could change your business
- Reports underline changes in how people now shop
- Study: Customer ID a problem for brands, publishers