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BizReport : Blogs & Content archives : September 16, 2013

Study: Half of US viewers stream their content

In the US, streaming video has reached the tipping point. That is the takeaway from a new report from GfK; their research shows that more than half (51%) of US consumers are now streaming video content at least weekly.

by Kristina Knight

The uptick in streaming content is placed largely on PCs, but the researchers not that mobile devices will push even more viewers to streaming options. Mobile devices allow viewers to watch television and independent programming at their leisure and while away from their homes - as long as they have WiFi or 3G/4G connections.

As to who is streaming the most, younger consumers are most likely to be found streaming than older Americans. More than 60% of Gen Y/Millennials are streaming video content while 46% of Gen Xers and only about one-third (30%) of Boomers are streaming.

"The synergies between consumers and their connected devices are radically transforming video entertainment," said David Tice, Senior Vice President of GfK's Media and Entertainment team. Streaming video is giving consumers more and more control over their viewing - and forcing content providers to reinvent their business models. As broadband connections and mobile devices continue to improve, this trend is bound to accelerate, creating a host of opportunities for those who can think ahead of the next technology."

The study, How People Use Media: Over-the-Top TV 2013, indicates most of this content is still PC based, but points to video game consoles (9% share) and streaming-capable HDTVs (5% share) as having potentially huge growth over the coming months.

Image via Shutterstock

Tags: GfK, streaming video, streaming video trends, video content, video trends

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