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BizReport : Advertising archives : September 16, 2013

Solutions offer increased relevance for web visitors

New releases in the online ad space may set up businesses to better engage with consumers while at the same time helping them keep an eye on the budgetary bottom line.

by Kristina Knight

First, from BrightInfo, a solution which turns anonymous web traffic into 'known' leads for marketers. The B2B solution analyzes visitor patterns and preferences and uses that data to deliver relevant, timely information when that customer returns to the website. The platform uses recommendation sidebars which allow the visitor to engage with content of specific interest to him. Early results show the platform increased leads by 39% while also reducing the cost per lead.

"There is an inherent conflict in B2B marketing today- companies delivering more content while battling the shortened attention span of website visitors," said Boaz Grinvald, CEO of BrightInfo. "No matter how much traffic is driven to a site, the consequence of the conflict is low content engagement and high bounce rates. BrightInfo solves this by matching the right content to the right visitor, dynamically an automatically."

Meanwhile ClickFuel and Local Market Launch have partnered to offer small and medium sized businesses more economical ways to create and build their online presence. Through the partnership, Local Market Launch and ClickFuel will offer their solutions on one another's websites, giving marketers a kind of one-stop-shop to build their businesses.

"ClickFuel truly offers a differentiated approach that enables publishers to leverage the power of multiple marketing automation platforms from a single dashboard," said Jeff Hoyer, VP of Sales, Local Market Launch. "This is a solution we look forward to recommending to our partners."

"Local Market Launch's listings management service is a wonderful complement to our marketing analytics and performance management solutions," said Steve Pogorzelski, CEO, ClickFuel. "We are excited to be able to recommend the service to our publisher clients who are looking for an expanded solution set that can give them a competitive advantage with SMB customers and prospects."

Local Market Launch offers business listing management services, which allow brands to ensure their listings are current and optimized while ClickFuel's SaaS toolset allows publishers to monitor multiple campaigns from a single dashboard, streamlining their online businesses.

Image via Shutterstock

Tags: advertising tools, BrightInfo, ClickFuel, content tools, Local Market Launch, online advertising, SMB tips, SMB tools

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