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BizReport : Social Marketing : September 18, 2013

Social too time-consuming for SMBs?

Small businesses may know the value of social for reaching local shoppers, but that doesn't mean they have the time to do social 'right'. Because of that, many are looking to outsource social responsibilities. That, according to new data out from Constant Contact which shows more SMBs are looking at social as something that can be done outside their offices.

by Kristina Knight

"We hear from small businesses that it's challenging to keep pace with evolving online marketing technologies, from Facebook ads, to mobile-optimized websites, to Google Analytics, so it's understandable that many outsource these kinds of activities," said Christopher M. Litster, senior vice president of sales and marketing, Constant Contact.

Small businesses are already outsourcing much of their advertising options, according to the report. While email and newsletters primarily stay in-house, 40% of SMBs say they outsource TV/Radio ads and at least 20% outsource online ad options like banner ads an websites. Nearly 20% say they would like to add social media to the outsourcing list.

"Managing social media is a hot button with small businesses," said Litster. "In an earlier Constant Contact survey, 80 percent said they conduct social media marketing, yet more than half also told us it's the marketing activity they need the most help with, so it's not surprising to see here that social media has the biggest gap between those who do outsource it and those who'd like to."

Other interesting findings include:

• 50% of SMBs would like to outsource SEO
• 34% say they would outsource online banner ads
• 32% want to outsource local print ads

Image via Shutterstock

Tags: Constant Contact, small business, SMB tips, SMB trends, social marketing, social marketing trends

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