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BizReport : Mobile Marketing : September 30, 2013

Post-Newsweek taps Marketron for mobile sites

Underlining the importance of a mobile presence for broadcast brands, in a new agreement between Post-NewsWeek and Marketron. According to the deal Marketron will power all Post-Newsweek mobile websites; Post-Newsweek is the broadcasting division of The Washington Post Company.

by Kristina Knight

Post-Newsweek operates broadcast stations in large US cities including Miami, Houston, Detroit and Orlando. Through the partnership, the Post-Newsweek stations will use Marketron's mSite to power their local stations; the mobile sites will include both the content created by the local stations and local ads sold by sales staffs. The partnership will also allow Post-Newsweek to use the Marketron Mobile messaging solution to resell the programs to other local businesses.

"Mobile is becoming too big for any advertiser or broadcaster to ignore. Marketron solutions offer a fast simple way for media companies to capture this important revenue stream. Post-Newsweek is a leader in local TV innovation and we're proud to have earned their business," said Jeff Haley, CEO, Marketron.

"This is an exciting opportunity for our stations and advertisers, as investing in mobile extends our reach and brings a new level of innovation to our company. We look forward to seeing significant results in the upcoming years through our partnership with Marketron," said Catherine Badalamente, VP of Digital Media at Post-Newsweek Stations.

Through Marketron's mSite, mobile brands can create customized websites with branded 'storefronts'. mSite is integrated with Marketron's Mobile Platform which offers real time performance data to brands so that trends can be analyzed for better mobile ROI.

Image via Shutterstock

Tags: Marketron, mobile broadcasting, mobile marketing, mobile trends, mobile websites, Post-Newsweek

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