News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Phablets hit consumer sweet spot in Asia-Pacific region
Bigger than a smartphone, smaller than a tablet, 'phablets' appear to have hit the consumer sweet spot in the Asia-Pacific region when it comes to the perfect size for a mobile device.
Over 25 million phablets were shipped in the Asia Pacific region (excluding Japan) (APEJ) in Q2 of 2013 - more than double the number of tablets (12.6 million) and even double that of smartphones (12.7 million).
The figures come from IDC Research who conclude the demand for a mobile device with calling capability coupled with better browsing and multimedia is what is driving the adoption of phablets in emerging markets.
"Phablets first started as a trend driven by mature markets like South Korea, Hong Kong and Singapore - and these markets continue to rise," says Melissa Chau, Senior Research Manager with IDC Asia/Pacific's Client Devices team.
"What's changed now is the added pick up of phablets in emerging markets like China and India, not just the plethora of big-name vendors competing head-to-head with Samsung, but instead the low-cost local players who have swooped in to offer big screens for less money - averaging a retail price of $220 versus Samsung's $557."
According to research by Gurgaon-based CyberMedia Research, referred to by Forbes, phablets now account for almost one-third (30%) of all smartphones shipped in India.
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...