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BizReport : Trends & Ideas archives : September 03, 2013

Phablets hit consumer sweet spot in Asia-Pacific region

Bigger than a smartphone, smaller than a tablet, 'phablets' appear to have hit the consumer sweet spot in the Asia-Pacific region when it comes to the perfect size for a mobile device.

by Helen Leggatt

galaxy note.jpgOver 25 million phablets were shipped in the Asia Pacific region (excluding Japan) (APEJ) in Q2 of 2013 - more than double the number of tablets (12.6 million) and even double that of smartphones (12.7 million).

The figures come from IDC Research who conclude the demand for a mobile device with calling capability coupled with better browsing and multimedia is what is driving the adoption of phablets in emerging markets.

"Phablets first started as a trend driven by mature markets like South Korea, Hong Kong and Singapore - and these markets continue to rise," says Melissa Chau, Senior Research Manager with IDC Asia/Pacific's Client Devices team.

"What's changed now is the added pick up of phablets in emerging markets like China and India, not just the plethora of big-name vendors competing head-to-head with Samsung, but instead the low-cost local players who have swooped in to offer big screens for less money - averaging a retail price of $220 versus Samsung's $557."

According to research by Gurgaon-based CyberMedia Research, referred to by Forbes, phablets now account for almost one-third (30%) of all smartphones shipped in India.

Tags: Asia, mobile device, mobile trends, phablet, smartphone, tablet

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  • Paloma Mobile

    Helen - you refer to Q2 smartphone shipments of 12.7 million … that number was for portable PCs, smartphone shipments were FAR HIGHER. (88 million just in China.)

    Anyway, the phablet trend is fascinating.



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