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BizReport : Mobile Marketing : September 18, 2013

MPOS technology ringing up the changes at the checkout

Getting staff out from behind the checkout counter and onto the sales floor with Mobile Point-of-Sale (MPOS) technology is good for business and what consumers expect, according to new research from retail hardware and software innovator I Love Velvet.

by Helen Leggatt

Retailers that still use old-fashioned cash registers could be viewed by shoppers as behind the times. According to I Love Velvet's "Consumer Mobile Point-of-Sale (MPOS) Attitudes Report", more than half (51%) of American shoppers believe the cash register's days are numbered.

Furthermore, adding new MPOS technology in-store makes many (46%) consumers believe that the retailer is 'tech savvy', and the use of it would make 35% shop at the store more regularly.

MPOS is also a talking point among consumers with significant reach - 37% would tell a friend about their MPOS experience and 17% would share that experience via social media.

And, of course, MPOS can help prevent shoppers in checkout queues from becoming impatient and leaving, or from shopping on their mobile devices while waiting.

"Consumers are essentially telling retailers: 'get with the times'," said Pascale Juan, I Love Velvet COO. "As MPOS has the ability to cut down long lines in-store and get staff out from behind the cash register, it's clear that the businesses that recognize the benefits of MPOS solutions will win not only more of the consumer dollar, but the perception competition as well."

However, as with a lot of digital technology that involves consumers' personal information, security concerns surrounding MPOS do exist and over half (57%) rank it as their number one worry. Just 12% said they "completely trust" retailers with their personal data.

Tags: consumer preference, mobile, MPOS, point-of-sale, research, retail, shopper insight, U.S.

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