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BizReport : Mobile Marketing : September 17, 2013

Juniper's mHealth forecast has a healthy glow

New research points to a fast-paced period of growth for smartphone-based mHealth and mobile fitness apps and hardware devices over the next five years.

by Helen Leggatt

The next five years will see a major shift towards smartphone- based mHealth, where hardware attachments link to a companion app on the smartphone, a new report from Juniper Research has found.

App-enabled mHealth is increasingly being used to monitor remote patients and, while resulting in better remote care, it also results in significant cost-cutting.

In Juniper Research's latest report, 'Mobile Health & Fitness Monitoring, App-enabled Devices & Cost Savings 2013-2018', it is revealed that by 2018, 96 million people will use app-enabled mHealth devices, up from just 15 million this year.

Cost savings (cumulative) from such app-enabled remote patient monitoring are forecast to be up to $35 billion over the next five years, according to Juniper.

However, it is the fitness and quantified-self sector where Juniper expects to see the biggest growth. The report highlights "an increasing demand for lifestyle consumer applications and a diversifying array of attachments".

"As mobile fitness devices become more widespread, they will pave the way for more critical mHealth services delivered through the smartphone," says author of the report, Anthony Cox. "While mHealth and mobile fitness are two discrete markets - with divergent audiences - increased usage of the former will stimulate wider awareness of the latter."

Image via Shutterstock

Tags: apps, medical industry, mHealth, mobile fitness, smartphone

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