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BizReport : Email Marketing : September 24, 2013

Constant Contact integrations may help brands engage

This week, a string of new integrations to the Constant Contact platform may help brands better connect and engage with customers online. The integrations are via Constant Contact's AppConnect and include APIs like iCapture, RoundBuzz, AdLeads, Ez Texting and Mojaba.

by Kristina Knight

"More and more, we're seeing that small businesses are wanting to 'go mobile' in their operations. In fact, a recent Constant Contact survey suggests that 66 percent are starting to dip their toes into the water," said Joel Hughes, senior vice president, strategy and corporate development, at Constant Contact. "That said, the major barrier to full mobile adoption for small businesses continues to be time and access to easy-to-use tools. Our goal is to find and integrate with the tools that both enhance our current mobile offerings and make mobile marketing as easy as logging into your Constant Contact account."

With iCapture, SMBs can capture customer contact information through tablet apps while the RoundBuzz integration makes it easier to SMBs to collect email addresses; with AdLeads businesses can more easily growth their email bases. Meanwhile, the Ez Texting app allows brands to create and run SMS campaigns to their email subscriber bases. Finally, the Mojaba integration creates mobile sign-ups for mobile mailing lists.

Meanwhile, Constant Contact isn't only offering new products for brands, they are stepping into the education ring to help brands better use online and mobile platforms to engage their core customer base.

The first program is offering in coordination with Staples; through the workshop, businesses will get tips for online business success. Learn more about the program here. They will also offer a webinar geared to Canadian business owners, to help them understand Canada's new anti-spam legislation.

"The impending CASL legislation is an opportunity for marketers to refresh themselves on the benefits of permission-based marketing - always a winning strategy," said Lisa Kember, Constant Contact Regional Development Director. "The best use of your time and money on platforms like email and social media is to communicate with those who want to hear from you. In these webinars, we're looking forward to giving attendees a host of great tips on how to grow and maintain your customer relationships the right way."

Canadian businesses can learn more about the webinar here.

Image via Shutterstock

Tags: advertising trends, Constant Contact, email marketing, mobile marketing, SMB tips

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