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BizReport : Advertising : September 11, 2013


ClickTale tapped for website optimization

In a world where more businesses are going online every day, it becomes harder and harder for new businesses to carve out an online presence. In-page web analysis hub ClickTale offers brands an assist by optimizing web pages.

by Kristina Knight

The platform has been tapped by Nashville-based Paramore to provide optimization services for their network of telecom, healthcare, Ecommerce and other businesses. Through the partnership ClickTale will analyze how consumers are interacting with Paramore sites; that information can then be used to enhance the user experience and increase engagement.

"ClickTale's behavioral analytics mean we don't have to guess what users are doing on our websites; we can literally watch them use the websites and learn from what we see," said Scott Hutcheson, content director, Paramore. "The ability to view anonymous browser session playbacks and heatmaps with drilldown capabilities of all user activity has completely changed the way we optimize Web properties for our clients."

"We are very pleased to be working with Paramore, an agency that truly understands the value of the insights uncovered by our solutions," said Oded Leiba, Vice President of Client Services, ClickTale. "Through our collaboration with companies like Paramore, In-Page web analytics is gaining wider exposure to a large audience poised to benefit from its capabilities."

Meanwhile, ClickTale has launched a mobile solution, giving businesses the ability to see how mobile users engage with websites down to the tap of an engagement. Their mobile solution True To Life User Experience measures mobile engagements - screen taps, tilts, scrolls and pinches - to determine how mobile users engage and interact with mobile sites.

Image via Shutterstock

Tags: ClickTale, optimized landing pages, Paramore Digital, website optimization










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  • Alon Even

    Kristina,
    Thanks for your post.

    Besides web and mobile pages, mobile apps also should be optimized by using visual in-app analytics (such as: Appsee) to better understand the user experience (UX) within the apps and how users interact with the app. Improving the UX within the app will increase conversions, engagement and in-app monetization.

    Thx,
    Alon




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