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BizReport : Advertising archives : September 10, 2013

Ad Roundup: Content curation and international expansion

This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.

by Kristina Knight

First, from Trapit, the Content Curation Center for Marketers, a platform set up to help brands serve relevant content to their consumer bases and deliver that content via devices the customer prefers to use. Through the Trapit library, marketers find content that is relevant to their customer list, trap and deliver that content to their readers and then analyze how the content is helping to engage those consumers.

"In an ever-expanding ocean of data, your customers risk drowning in the clutter," said Gary Griffiths, Trapit's CEO and co-founder. "The sheer volume of data has outstripped traditional search technology, which is further hampered by techniques to ensure the content that is most popular - not most relevant - is surfaced. Today, we are delivering our new Content Curation Center that automates the time-consuming and costly task of discovering, trapping and delivering relevant content."

Meanwhile, BlueKai is pushing into the international space, opening a London office for their SaaS-based data management platform. The move to the European front, BlueKai is setting up for bigger expansion. According to some experts, Euro-countries is next to see big up-takes of 'big data'.

Omar Tawakol, CEO of BlueKai said, "Our expansion into the international markets represents and reflects this momentum as we look to build on our US growth and tap into other marketers around the world with our industry leading data activation technology offerings."

Along with the expansion, BlueKai has announced Zuzanna Gierlinska will be the Managing Director for the UK office.

Tags: advertising data, big data, BlueKai, content curation, content trends, online advertising, Trapit

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