News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
94% of businesses find digital experience replay tool effective
Today, customer satisfaction and online experience are the "lifeblood of businesses". Yet nearly three-quarters (73%) do not know the reasons why visitors to their website leave without converting, according to a new whitepaper from IBM Tealeaf.
That figure is just one of many contained in IBM Tealeaf's Whitepaper "Addressing Changing Consumer Behavior", based on an international online survey of more than 500 business professionals. The whitepaper delves into how well businesses believe they understand the overall customer experience.
Findings show that just under half (48%) believe they have a good handle on the types of content that prompt consumers to make a purchase. Furthermore, 43% say they have a good understanding of a consumer's reason for making a purchase, 48% appreciate the value of visitors from different traffic sources and 61% are aware of how people discover their website or brand.
"With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical," says the whitepaper. "Reducing customer struggle is no easy feat, especially as each individual customer faces a deluge of different struggles in a multitude of different platforms. But understanding customers is half the battle."
So, what tool do most businesses find effective in helping them better understand the customer experience? The IBM Tealeaf whitepaper found that, while just over a quarter (28%) of respondents use digital experience replay, the vast majority (94%) found it to be very (60%) or quite (34%) effective.
Digital experience replay enables a business to replay a website visitor's journey including interactions such as clicks, form entry, mouse movements and page scrolling. A replay may also show consumer interaction at 'real-life' speed, to further highlight any sticking points.
- Digital Roundup: Free and freemium models launched
- Banking industry figures show silver surfers avid users of Internet, mobile banking
- Top 3 holiday trends than will impact 2015
- Valentine's Surveys: What couples are looking
- Shareholic: Facebook now accounts for 25% of social referrals
- Brand Keys predicts Super Bowl winners, losers
- Top 3 data collection trends for 2015
- ChoiceStream: Sports audiences costing brands more
Featured White Papers
- Build Your Business Case For Social Selling
Are you ready to build your business case for social selling? Do you need some help? Download this PowerPoint deck...
- The High Cost of Free: Does Online Video Quality Influence Consumer Perception of your Brand?
6 Billion hours of video are watched each month on YouTube .... That's almost 1 hour for every person on...