BizReport : September 30, 2013 Archive

September 30, 2013 Archive

Search Marketing | September 30, 2013

70% of mobile search users engage with click to call

A new survey from Google and Ipsos suggests driving telephone calls is still an important marketing channel. In particular, the research reveals the value of a click to call button within mobile search, whether in paid or organic results. >>

Mobile Marketing | September 30, 2013

Post-Newsweek taps Marketron for mobile sites

Underlining the importance of a mobile presence for broadcast brands, in a new agreement between Post-NewsWeek and Marketron. According to the deal Marketron will power all Post-Newsweek mobile websites; Post-Newsweek is the broadcasting division of The Washington Post Company. >>

Loyalty Marketing | September 30, 2013

Report: Hispanic shoppers are more social

All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be helping brands find new loyalty and rewards club members. >>

Ecommerce | September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans. >>

Advertising | September 30, 2013

Brands: Are you customer centric?

In the wild west of online marketing, many brands are focused on acquiring new customers. Sometimes to the detriment of older customers; customer who may have 'made' the brand. The question now becomes how do brands focus on new customers without ignoring the old? >>