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BizReport : September 26, 2013 Archive

September 26, 2013 Archive

Mobile Marketing | September 26, 2013

OFT develops new regulations for 'free to play' games targeting children

A crackdown on free online 'pay to play' games targeted at children will see new regulations come in to force by April next year. >>

Advertising | September 26, 2013

iStock: Lack of time, support and budget killing creative inspiration

The arrival in my inbox today of results from an iStock survey of creatives bemoaning their lack of in-house time and support to find inspiration, brought back memories of my time in ad agencies. >>

Trends & Ideas | September 26, 2013

By year end over half of emails will be opened on a mobile device

Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. >>

Research | September 26, 2013

Top 3 tips for engaging more Millennials

Millennials don't consider online advertising to be credible because they don't have to rely on it. With the expansion of social relationships, millennials have a huge network of people at their disposal. Some are truly trusted friends and family, and some are little more than acquaintances. Regardless, many go to their social networks to seek advice, opinions and recommendations. >>

Email Marketing | September 26, 2013

How Ascena Retail Group improved conversions by 225%

Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program, Ascena implemented new targeting and personalization options to improve on open rates, click thrus and conversions. >>

Search Marketing | September 26, 2013

Local searchers knocking on closed doors

There is a disturbing trend in the search space: search engine results leading shoppers astray. According to new data from Infogroup more than half of shoppers using search engines, online directories and GPS/Navigation systems are being led to stores that have been closed. >>