BizReport : September 24, 2013 Archive

September 24, 2013 Archive

Mobile Marketing | September 24, 2013

Mobile customers want to share, really

Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report out this week, which shows nearly half of mobile users are willing to exchange their location for relevant offers and coupons. >>

Trends & Ideas | September 24, 2013

49% of marketers plan to launch Christmas campaigns before Halloween

Most marketers have started planning Christmas campaigns but some are closer to launching that others. According to new research from Experian Marketing Services, almost half of marketers plan to launch campaigns before the trick and treaters have finished their door-knocking. >>

Email Marketing | September 24, 2013

Constant Contact integrations may help brands engage

This week, a string of new integrations to the Constant Contact platform may help brands better connect and engage with customers online. The integrations are via Constant Contact's AppConnect and include APIs like iCapture, RoundBuzz, AdLeads, Ez Texting and Mojaba. >>

Ecommerce | September 24, 2013

How subscription models may change ecommerce

There is a growing trend in the ecommerce space and it isn't just about discounts or simple payment options: it's about the subscription. And, many of the new crop of subscriptions aren't content-based. From cosmetics to pet supplies and lingerie, 'shipping a box' is becoming big business. >>

Ecommerce | September 24, 2013

Technology failures cost firms average of $11 million short term

Businesses now rely heavily on technology but, when that technology fails, the cost to businesses is huge, according to new research by Intellitrends for Compuware. >>

Mobile Marketing | September 24, 2013

Mobile sharing in UK outstrips US

Back in November, 2012, mobile sharing in the UK stood at 28% but, thanks to the proliferation and adoption of smartphones and tablets, that figure has now increased significantly making the UK the country that shares most via mobile. >>