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BizReport : September 17, 2013 Archive

September 17, 2013 Archive

Advertising | September 17, 2013

Solutions improve analytics to boost campaign performance

This week, both Bizo and Aimee launch new, analytics based platforms, set up to enhance how brands connect online. The Aimee tool is set up to serve more relevant on-site copy while the Bizo solution is set up to analyze campaigns throughout the sales funnel. >>

Research | September 17, 2013

Study: Millennials really do work smarter

The older workforce could perhaps learn a thing or two from their younger workers - those just entering or eschewing the traditional workplace. New data from j2 Global indicates the Millennial generation has taken the mantra 'work smarter not harder' to heart, and they're using mobiles to stay connected and keep making money. >>

Ecommerce | September 17, 2013

Few UK marketers confident handling 'big data'

How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits. >>

Social Marketing | September 17, 2013

Research reveals where location-based services are at

New research has found that more adult social media users now include their location in posts, but that there has been a downturn in the use of check-in location services. >>



Mobile Marketing | September 17, 2013

Juniper's mHealth forecast has a healthy glow

New research points to a fast-paced period of growth for smartphone-based mHealth and mobile fitness apps and hardware devices over the next five years. >>

Ecommerce | September 17, 2013

Report: Kids in school means splurges all around

Back to school shopping isn't just about new notebooks, pencils and crayons anymore. Not according to new data out from Cardlytics. Their analysis of the 2013 back to school shopping season highlights some interesting trends - include reading habits of school-kids-moms, dating and travel. >>