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BizReport : September 13, 2013 Archive

September 13, 2013 Archive

Ecommerce | September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product listings. >>

Mobile Marketing | September 13, 2013

Monetate: Tablets pushing ahead of smartphones

Heading into 2014 more brands may find greater results by focusing on tablet users. Monetate has released the Ecommerce Quarterly (EQ2 2013) which finds the share of tablet users is gaining quickly on smartphone users. >>

Ecommerce | September 13, 2013

Survey: Millennials sharing the wealth through coupons

Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too. >>

Ecommerce | September 13, 2013

'Visual generation' demands more visual technology for shopping experience

The 18-34 demographic are part of a new and growing generation driven by imagery. According to research conducted by web data firm WeSEE, 40% of consumers age 35 and under have used a mobile device to take a photograph of a product in-store that they want to purchase when they get home. >>



Advertising | September 13, 2013

Bots costing advertisers $9.5 billion

New data released by Solve Media reveals the bot problem is worsening with a whopping 46% of web advertising exhibiting suspicious activity during the second quarter of this year, up from 43% in the first quarter. >>

Internet | September 13, 2013

UK: 1 in 4 downloads are pirated content

A study by Ofcom, funded by the Intellectual Property Office, has found that almost one quarter of all downloads in the UK are of pirated content, amounting to over a billion files last year. >>